Main Post 12a: Evaluation - Audience Feedback

Here is a rough cut of our opening sequence for 'Contamination.'

We produced a rough cut of our opening sequence and then went out to our target audience and asked them to watch it and give us feedback and their opinions of the footage we had. We filmed this and watched it back which help as it gave us an idea if our opening sequence was going to be appealing to our target audience so their opinions mattered in helping us to develop our film opening sequence.

Here is the first feedback that we got for our rough cut.




Fiona asked 3 students, who would be our target audience, a few questions regarding our opening sequence.  They included

• What were your initial thoughts after watching?
• What do you think was the best part?
• Do you suggest any improvements?
• Would you've done any thing different?

As a group we watched the feedback of the rough cut and found it a great help as we were then able to see faults in our film that we didn't entirely notice before. We therefore took note of their feedback as they're our main target audience and the film needed to appeal to them.

Moreover, we managed to adjust our opening sequence effectively by switching around different shorts to allow our sequence to flow better. We also added a range of different typography to make it look a lot more professional. Also we found a copyright soundtrack that we thought suited the footage. All these changes allowed us to improve our opening sequence effectively.

Here is the final cut of our opening sequence for 'Contamination'



Once we had finished our final cut for 'Contamination' we then went and got feedback from more of our target audience. We wanted to know their negative and positive opinions to know weather or not we had appealed to, who we had hoped, our target audience of 12 and above. Fiona then asked a range of different questions to two groups of students and also an older audience to allow us to know if our opening sequence filled its purpose of targeting all above 12. The questions that she asked were:

• What were your initial thoughts after watching?
• Where do you think the film would go from this/
• Would you do anything different?
• If so, what?
• Overall do you think our film would be good?

Here is some of our feedback from our final cut of 'Contamination'

Overall we received some positive feedback and constructive criticism which we have taken on board and allowed us to see the good and the bad in our opening sequence. This has also gave us an idea of, if we could film it again, how we could improve it to be better.