Our target audience is 12A, which means anyone over the age of 12 and below if their parents approve. We decided on this age because of the research that we had done into the genre of action adventure films in our pre-production. We found that most action adventure films were either 12 or 12A so then we decided that this would also be the right audience to target our film towards.
From our pre-production we conducted a survey in order to come to a decision of what genre film to produce. We gave this survey to a number of students aged 16-18 and they placed action adventure as their second best genre type of film. This gave as an idea that perhaps action adventure would be best to go with as it is favourable in different audience ages.
We used a young male actor as the main character to make it more appealing to a teenage/younger audience which would arguably be the audience who would more than likely watch the film, this is because our research has gave us this impression.
Therefore, our target audience is spread across a number of ages from teen to young adult this allows us to have a varied audience and not excluded any age groups. This would allow us to, if this film was produced entirely, to gain as much profit as possible via the different types of audience that we could attract.
No comments:
Post a Comment